Understand category searches
A category search is broad: a customer may search for a type of business rather than a specific brand. This creates an opportunity to be considered alongside competitors.
Choose categories carefully
Your primary category should represent the core business. Additional categories should only be used when they accurately describe real offerings.
Support the category
Services, reviews, photos and website content should all make the business description coherent. Relevance is stronger when the signals agree.
Local SEO note: Results vary by business, competition, location, profile history and Google's ranking systems. Focus on accurate information, genuine customer experiences and sustainable optimization.
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